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Googie s roots lie in the architecture of the 1930s Alan Hess

Summary: Googie s roots lie in the architecture of the 1930s Alan Hess one of the most knowledgeable writers on the subject writes in Googie Ultra Modern Road Side Architecture that mobility in Los Angeles in 1930s was characterized by the initial influx of the automobile and the service industry that evolved to cater to it With car ownership increasing cities no longer had to be centered on a central downtown but could spread out to the suburbs where business hubs could be interspersed with residential areas The suburbs offered less congestion by offering the same businesses but accessible by car Instead of one flagship store downtown businesses now had multiple stores in suburban areas This new approach required owners and architects to develop a visual brand so customers would recognize it from the road This modern consumer architecture was based on communication Googie s roots lie in the architecture of the 1930s Alan Hess one of the most knowledgeable writers on the subject writes in Googie Ultra Modern Road Side Architecture that mobility in Los Angeles in 1930s was characterized by the initial influx of the automobile and the service industry that evolved to cater to it With car ownership increasing cities no longer had to be centered on a central downtown but could spread out to the suburbs where business hubs could be interspersed with residential areas The suburbs offered less congestion by offering the same businesses but accessible by car Instead of one flagship store downtown businesses now had multiple stores in suburban areas This new approach required owners and architects to develop a visual brand so customers would recognize it from the road This modern consumer architecture was based on communication

Image Dimensions: 180 x 101